Unsurprisingly, appearance is often prioritised over health and, horrifyingly, in the case of brachycephalic dogs, because of their poor health. The survey also found that “…owners who kept brachycephalic breeds tended to be younger, buying for the first time and without any prior ownership of dogs”.
Another study found that “…owners of French Bulldogs and Chihuahuas, breeds that are prone to health problems owing to their extreme body conformation, [felt that] the health of the breed was reported to be of less importance in pre-acquisition motivations when compared to the dog’s appearance…Thus, it is possible that health, as a trait, is potentially important in some owners’ acquisition motivations, though here it is poor health that is being favoured.”
This may also explain why some owners are unwilling to allow their dog to undergo life-changing surgery such as correction for BOAS. This is backed up by another study which found that “…owners of brachycephalic dogs were less likely to see either parent of their puppy: 12% of brachycephalic owners saw neither parent, compared to 5% of non-brachycephalic owners. Those who owned brachycephalic dogs were also less likely to ask for any health records, suggesting that owners of these dogs are less motivated to buy a healthy individual within a breed”.
The authors went on to say that owners deliberately purchasing unhealthy dogs diminishes the demand for healthy dogs, or at least health tested dogs and perpetuates the proliferation of puppy farms, back street breeders and online sales.
Looks really can kill.